1 6

Showcasing the Culture Capital of America. One Local Business at a Time.

The Welcome to ATL Experience puts Atlanta’s best small businesses on the world’s biggest stage. During the FIFA World Cup 2026, we activate curated local vendors across three high-traffic locations near Mercedes-Benz Stadium. Free public entry. Massive foot traffic. Your brand in front of hundreds of thousands of international visitors. We provide the cart, the location, the power, and the marketing. You bring your product and your team.

  • The Center Atlanta

    22 carts • Highest visibility • Adjacent to Mercedes-Benz Stadium • Maximum match day foot traffic

    Reserve now 

  • Steel Bridge at Centennial Yards

    16 carts • Pedestrian corridor to the stadium • CIM Group’s $5B Centennial Yards development • Strong pre/post-game flow

    Reserve now 

  • South Downtown

    12 carts • Entertainment district energy • Great for evening crowds and cultural activations • Most affordable entry point

    Reserve now 
1 3

Shop our top categories

  • The Center Atlanta

    22 carts available. Highest visibility location — directly adjacent to Mercedes-Benz Stadium....

    The Center Atlanta

    22 carts available. Highest visibility location — directly adjacent to Mercedes-Benz Stadium....

  • Steel Bridge at Centennial Yards

    16 carts available. Located on the iconic Steel Bridge within CIM Group’s...

    Steel Bridge at Centennial Yards

    16 carts available. Located on the iconic Steel Bridge within CIM Group’s...

  • South Downtown

    12 carts available. Entertainment district energy with great evening crowd potential. Most...

    South Downtown

    12 carts available. Entertainment district energy with great evening crowd potential. Most...

You're set up for success

  • How It Works

    1. Choose your location, cart type, and match days.
    2. Pay your 50% deposit to lock in your spot (or pay in full).
    3. Remaining balance due by May 15, 2026.
    4. 30% of gross sales collected weekly during the event via POS.
    5. Show up and sell. We provide the cart, power, marketing, and foot traffic.

      Standard Carts include branded setup, power hookup, and social media mention.

      Premium Carts add category exclusivity at your location, prime placement, and a dedicated influencer feature.
    Reserve now 

  • Transparent Pricing

    Block fees vary by location and round. The Center Atlanta commands the highest rates (closest to the stadium), followed by Steel Bridge, then South Downtown. Knockout and Semifinal match days are priced at a premium over Group Stage. All vendors pay 30% of gross sales during the event — well below the industry standard of 40%. Full-run packages save you 20% vs. buying individual blocks.

    View Pricing 

  • What’s Included?

    • Fully branded cart (setup and breakdown handled)
    • Assigned spot at your chosen World Cup activation location
    • Power and electrical hookup
    • Inclusion in ATL Experience marketing and influencer promotion
    • On-site event management, security, and wayfinding signage


    You provide: your product, your staff, valid business license, required permits, and proof of $1M general liability insurance.

    Reserve now 

Spots are Limited. Secure yours now.

50 carts across 3 locations. First come, first served. Once a spot is taken, it’s gone. Deposit secures your selection immediately.

View All Available Spots